Exercise based on a printable design for an existing private entity. In this case for the brand of skates and urban sports equipment Rollerblade, presented under the slogan «City does not wait».
Ejercicio consistente en el diseño de un cartel publicitario para una entidad privada ya existente, en este caso para la marca de patines y material deportivo urbano y de alto riesgo Rollerblade, presentado bajo el lema «La ciudad no espera».
Diseño de Etiqueta de Producto / Product Label Design
This exercise consist in the re-design of product labeling, carried out for the School of Arts of Seville. The chosen fictitious client is Hacendado Ice Cream, celebrating 20 years as a brand.
El ejercicio consiste en el rediseño del etiquetado para un producto o marca comercial real en el que se tengan en cuenta las diferentes necesidades y apartados que intervienen en el mismo. Además del briefing, se toman como referencias los clásicos helados italianos y la disposición de líneas de los característicos postes venecianos, que determinan el motivo principal del diseño del etiquetado. Se ejecuta un sencillo símbolo para el helado, basado en formas geométricas puras, y se realiza una selección tipográfica en la que se prioriza la óptima legibilidad.
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